Caraway is a maker of non-toxic, beautifully designed, modern home goods designed for the home cook. 

Their easy-to-use website teaches customers how to use and properly care for Caraway products both pre and post-purchase. It also highlights the importance and long-lasting benefits of investing in Caraway's high-quality cookware and products.

On the brand’s Product Detail Page (PDP), Caraway highlights the features and materials of the product including size, weight, and the surfaces on which it can be safely used. 

The PDP’s buy box links to the Care page, which educates customers on how to properly clean and care for their Caraway products to improve their longevity. 

Product upsells are present on the PDP to give users the opportunity to complete their Caraway collection with additional products that compliment the one that they’re currently viewing.

Each PDP also contains a plethora of customer reviews, powered by Okendo, to build trust with potential customers and validate the quality of their products.

The Caraway Blog features a variety of content including education on the importance of non-toxic cookware and best practices for creating and maintaining a healthy and beautiful kitchen. 

The blog is also an opportunity for customers to learn more about how to use their Caraway products and discover new products through shoppable articles.