An intentional, simple, and inclusive skincare routine is Krave Beauty’s guiding philosophy. They bring their principles to life through their website with educational content, storytelling, and a streamlined catalog of products.

Krave Beauty products focus on skin barrier repair by educating their users on the importance of having a healthy skin barrier from head to toe. They purposefully promote their Great Barrier Relief Serum and Great Body Relief Body Lotion as a bundle—products that are designed to restore compromised skin back to health.

Krave Beauty’s full catalog is accessible via the megamenu to get customers directly to the product they're looking for. 

On their collection page, each category has a description to make it easy for the user to understand how to incorporate the products into their routine. The Core Series is for daily maintenance and the Supplement Series is designed to target specific skin concerns. In their Bundles & Kits category, they group similar products at a discounted price. Additionally, they invite users to gift or sample travel-sized products.

Krave Beauty allows users to quickly add products to their cart by featuring a shipping indicator and cross-sell widget to incentivize users to purchase a complementary product. 

They uphold their pledge to reduce environmental impact and ask users if they would like to add $1.00 for carbon neutral delivery. This goes toward the brand balancing its release of CO2 and offsetting emissions by contributing to projects such as the Marine Efficiency Project that tackle climate change.