Athletics Greens was started with a mission to bring convenient and comprehensive daily nutrition to individuals using only the highest quality ingredients. The brand uses their Instagram account to provide nutritional education on their AG1 product, answer frequently asked questions, and offer creative ways for their followers to incorporate AG1 into their daily routine. 

The Athletic Greens Instagram feed serves as a hub for nutrition education, highlighting the diverse benefits of AG1's ingredients and exploring various ways to consume the product. From sharing enticing smoothie recipes utilizing seasonal ingredients to offering general health tips, the brand goes beyond promoting their product by inspiring overall wellness.

To reinforce their mission of empowering people to take ownership of their health, Athletic Greens uses reels to educate customers on specific ingredients in AG1 and shed light on popular health trends such as intermittent fasting. 

Athletic Greens uses Instagram story highlights to categorize key messaging within their brand storytelling. The FAQs highlight curates content from their interactive “FAQ Fridays”, during which the brand asks their followers questions through surveys and provides the correct answers in an easily digestible format.