Bombas, a customer-loved 1-for-1 buy one give one sock and apparel company, encourages customers to increase the AOV through product bundling. 

Throughout the site, Bombas encourages customers to shop bundles by incentivizing customers that they’ll save up to 15% when they bundle products. They clearly outline the savings on the product detail cards so that customers know how much they are saving before they buy.

For further personalization, Bombas offers customers a choice of their unique patterns when picking a bundling set.

Bombas also promotes their bundling via their emails, highlighting their annual ‘Bundle and Save Day’.