Onyx Coffee, an Arkansas-based coffee roasting company dedicated to the art and science of coffee, teaches their customers how to make the perfect cup of coffee at home. Through their FAQ page, Youtube Channel, and Digital Guides Onyx educates their customers at every touch point. 

Onyx’s FAQ page provides help with online ordering, brewing tips, information on classes, and answers to questions about subscriptions. Their FAQ question ‘What is the roast level and profile” links to their ‘Find My Roast’ coffee tracker, where customers can enter their lot number and find out the day their coffee was roasted and when it was shipped.

The coffee’s product detail pages not only offers filter and espresso guide videos. Onyx also offers Filter Brew Guides that go deeper about how to brew the best cup of coffee. This includes tips about the coffee to water ratio, grind size, and brew time.

For customers that prefer watching versus reading, Onyx Coffee’s Youtube Channel offers helpful videos for how to brew each product, coffee equipment guides, and insider information about the company. These videos are also linked on the product detail pages on the website and on the company’s Instagram page.