Princess Polly, a trendy direct-to-consumer apparel brand for Gen-Z shoppers, leverages their rewards program to boost retention rate and customer lifetime value (LTV).

Princess Polly’s rewards landing page details the ways customers can earn points, including following them on social media, referring a friend, or signing up for text messages. The landing page promotes their tiered system, from General Admission to Backstage Pass, and breaks down the different perks for each tier.

Upon signing up for the program, new members are automatically enrolled into the General Admission loyalty tier and sent a 15% off discount code. The email also includes a reminder of the different perks they now have access to as a loyalty member. All future marketing emails feature a section that reminds members of their current membership tier.

When a customer is logged into the Princess Polly’s loyalty portal, their points balance are prominently displayed at the top of the account page slide-out. The landing page includes a progress bar that indicates how many points they need to reach the next tier. There’s also a breakdown of the perks of a customer’s current tier, as well as the bigger perks that they would enjoy if they were to reach the higher tiers.

After making a purchase, members receive a reminder that they will earn 10 points when they submit a photo review within every post-purchase email and SMS notification from Princess Polly. 

For the 2023 holiday season, Princess Polly ran a members-only campaign for 12 Days of Giftmas. They announced a new promotion or giveaway on their Instagram that only rewards program members can take advantage of.