California-based jewelry maker, Gorjana, creates timeless jewelry for every occasion and every day wear at an affordable price.

Gorjana’s homepage prominently displays a product carousel underneath the hero. Upon initial visit to the site, this will show the best-selling jewelry items in customers' local areas. 

This product carousel updates to product recommendations once a customer has engaged with the site or they have purchased with them. This localized approach captures the attention of potential buyers through personalization and encourages further exploration.

Gorjana includes a dedicated "Gift" section in the navigation bar, simplifying the process of finding suitable gifts based on customer preferences and categories. Once customers click into one of the gift collections, a customer can filter their shopping experience further with categories such as price ranges and jewelry type, facilitating a seamless gift-shopping experience.

Gorjana enables customers to order products online and opt for in-store pickup. They have multiple locations across the US, which provides convenience to customers who want to save time and money on shipping.

Gorjana features a Monthly Horoscope page that includes jewelry picked for each sign. This page highlights a monthly horoscope from an astrologer and pieces tailored to each zodiac sign. This personalized page adds a level of personalization that their audience can connect with.