Saie, a clean beauty makeup company based in LA, is a believer that makeup shouldn’t be bad for you or the environment. Saie’s mission is to unpack what being a “clean beauty brand” really means and how they are stepping up to help the environment. They provide helpful information about their standards, practices, ingredients, and recycling.

DTC companies have a unique opportunity to capture a special moment between the customer and the brand when the package arrives. Saie included positive affirmations (“Good on You, Good For You”), sustainability instructions on their packaging, and cotton balls to protect the products inside.

Everything in their packaging is recyclable from their boxes to the products themselves. A customer can simply email sustainability@saiehello.com when it comes time to turn in their own tubes.