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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Knowing that the ‘parent’ role can be a challenging balancing act at times, Serenity Kids brings convenience into the mix with nutrient-dense, ethically-sourced baby food that tastes great, too.
In addition to a 20% Welcome discount, new email subscribers receive the whole picture of Serenity Kids in regards to who the brand is and what they stand for. Their emails provide robust content in the form of an ebook, reviews, and information about their Recycling Program.
Serenity Kids includes information about their mission, vision, and products as part of the welcome email series, and focuses on their environmentally-conscious position to give parents peace of mind knowing that their kids will eat well while doing good for the planet.
Subscribers receive content with seasonal imagery relevant to product ingredients, benefits of having convenient on-the-go food, and even recipe ideas to make at home, which carries the idea of health-conscious living beyond the products they sell.