Dropps, a direct-to-consumer (DTC) company specializing in eco-conscious laundry and dishwasher detergents, increases their customer’s lifetime value (LTV) through their subscription program. By committing to regular, subscription-based purchases, customers not only ensure a consistent supply of effective detergents but also actively contribute to minimizing the use of single-use plastic and reducing waste in the long run.

One of the standout features of Dropps' subscription program is the 'Quick Add' feature which is seamlessly integrated into product cards throughout the site. On desktop, the product cards reveal subscribe and one-time buttons on hover. On mobile, there is a ‘quick add’ text link triggers a pop-up for the subscription vs one-time selections. This streamlined process eliminates the need to navigate through multiple pages, making the switch to sustainable products as easy as possible.

When customers explore a product's details on the product page, Dropps clearly shows the savings when the customer subscribes and saves versus adds a one-time product. Dropps also outlines the shipping frequency in the customer’s mini cart as a second confirmation of the option they selected.

For more comprehensive subscription management, Dropps' dashboard makes it easy to modify subscription preferences, adjust delivery schedules, and even explore other product offerings. Customers can easily delay their subscription, add one-time purchases, and/or add an additional subscription item to their future subscription delivery.

By placing the power of customization in the hands of the customers, Dropps reinforces its commitment to providing an eco-conscious, yet flexible, solution that adapts to individual preferences and needs.