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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Therabody creates natural solutions for taking control of your daily wellness through state-of-the-art technology & innovation. Therabody uses its packaging as an opportunity to place its products within the echelon of highly credible tech products as well as communicate their commitment to wellness.
Taking queues from tech companies like Apple, the Theragun’s packaging utilizes minimal white packaging, with the product placed within its carrying case nustled perfectly in the box. Therabody’s packaging conveys an immediate sense of sophistication and technological innovation.
After removing the Theragun & its charger from the box you’re met with a subtle moment, from the wellness focus of the brand, through a handwritten note detailing the mission of the brand. This small detail is able to bring the human element into an otherwise tech-inspired experience.
The Theragun Mini also included a soft silicon skin cover, that comes in multiple colors, and a snug carrying case creating a packaging experience that lasts long after the initial unboxing.