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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Omsom, a pantry-stable restaurant-quality Asian-owned DTC company, creates a memorable experience for customers during their thoughtful unboxing.
When the Omsom package arrives, the brand’s logo and pattern is prominently displayed on the box including a stamp that showcases their tagline ‘Proudly Loudly’.
Upon opening the box, customers are surprised and delighted with the unique recipe pamphlets, sticker, and branded product packaging.
The individual spices in the Southeast Asian Omsom Sampler come in a unique tray, each column of the tray packed with the spice packs and a recipe that would complement the product.
The founders Vanessa & Kim, who are present in every aspect of the brand, include a signed card as well as an outline what’s included in the product bundle.
For those that are unfamiliar with what a starter is, Omsom includes a postcard that outlines about how this pantry short-cut makes cooking easier: All customers have to do is Rip the package, Pour it over protein and veggies, and then Fire up the stove and enjoy.