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A Barrel Research Project

All Patterns

The Secret Sauce of Omsom’s Unboxing Experience

What We Bought

Omsom Lemongrass BBQ Starter 3-Pack

$12
Quantity:
Date Purchased:
6/1/22
Coupons Used:
SAVE10
What We Bought

Southeast Asian Omsom Sampler

$29
Quantity:
Date Purchased:
6/1/22
Coupons Used:
SAVE10

Omsom, a pantry-stable restaurant-quality Asian-owned DTC company, creates a memorable experience for customers during their thoughtful unboxing.

Omsom's box, educational post card, and product packaging.

When the Omsom package arrives, the brand’s logo and pattern is prominently displayed on the box including a stamp that showcases their tagline ‘Proudly Loudly’. 

Omsom's recipe booklets

Upon opening the box, customers are surprised and delighted with the unique recipe pamphlets, sticker, and branded product packaging. 

Omsom's sampler packet and sticker

The individual spices in the Southeast Asian Omsom Sampler come in a unique tray, each column of the tray packed with the spice packs and a recipe that would complement the product. 

Omsom's welcome message from the founder

The founders Vanessa & Kim, who are present in every aspect of the brand, include a signed card as well as an outline what’s included in the product bundle. 

For those that are unfamiliar with what a starter is, Omsom includes a postcard that outlines about how this pantry short-cut makes cooking easier: All customers have to do is Rip the package, Pour it over protein and veggies, and then Fire up the stove and enjoy.

Photo Credit:

Thumbnail photo courtesy of omsom.com