Loops, a clean-skincare company with a signature Hydrogel second skin technology, uses their SMS marketing to stay top of mind for customers. SMS open rates can be as high as 98%, higher than any other marketing channel, which makes it an incredibly effective way to reach customers.

When signing up for SMS, Loops sends customers a welcome text with a discount (15% for subscribing to SMS) and their contact profile so their icon and name appears when they texts customers.

Loops partners with celebrities like Emily Ratajkowski and Camila Mendes, the new Loops Creative Director, and uses their community reach through their SMS program. A testimonial from Camila Mendes is featured in one of their texts showing what masks she loves and why.

If the subscriber has not redeemed their discount, Loops sends an additional promotion a day later to re-share the discount. 

Their more common content via their SMS program is promotions for their products. They include an branded image with every text to make their promotions more visual and unique. For their recent launch in Ulta Beauty, they announced the partnership via text and encouraged customers to shop online and in store.