Bite eliminates plastic waste through their unique toothpaste bits and reusable containers. On the website, Bite emphasizes the beauty of their products through colorful still-life photography, playful illustrations, and delightful animations.

For the new customer, Bite offers a variety of bundles and sets to start with. When shopping for a set, customers are brought to a product page with a colorful still-life photography of the product, which seems to float within the page. Also above the fold is an overview of what’s included, buttons to choose your flavor, and a bold Add to Cart button.

As customers scroll down the product page, they are immersed in a world of flying toothpaste bits, bamboo toothbrushes, and what looks like a guru of dental health standing in front of the moon. Throughout this storytelling experience, customers have the option to add the set to their cart through a sticky product navigation.