Jewels & Aces, a DTC jewelry brand that created a collection of buildable and interchangeable earrings to mix & match, reshapes how consumers build their next earring stack.

Jewels & Aces offers a Bundle Feature on their website, providing customers with the option to choose between pre-curated bundles or the ability to create a custom bundle. Both bundle options come with a savings opportunity of $60, making it cost-effective for those seeking coordinated earring sets.

The bundle builder is designed for easy use, allowing customers to browse and add any products on one page. On the bundle builder page, customers can see a preview of the selected items and quick access to more product details below the product images. The recommended choice is to select two studs and two jackets (earring accessories), with each design available as a pair, allowing for mix-and-match versatility.

Customers can preview their custom bundle before finalizing the purchase, ensuring their selections align with their preferences, and then add to their cart when ready. The bundle discount is also reflected within the mini-cart and cart.