Act+Acre, specializes in plant-based hair care, with a particular focus on scalp health. They guide customers to discover the perfect scalp products through an interactive on-site quiz.

The quiz starts by highlighting the 15% discount available to customers on their first order purchase to encourage them to make a purchase.

Act+Acre asks about the customer's hair type, including hair texture and type, using illustrative images for clarity. To keep customers informed about the quiz's progress, a persistent status bar at the bottom displays the number of remaining questions.

The quiz delves deeper into scalp health, prompting customers for details on whether their scalp tends to be oily or dry and if they experience scalp build-up. Illustrations showcase various types of scalp build-up, supported by a credibility-building statistic stating that "92% of users found relief from scalp irritation through consistent use."

The quiz continues by asking about the frequency of scalp itching and irritation experienced by the customer.

To provide tailored recommendations, Act+Acre even considers the customer's geographical location, examining the type of water they have and it’s impact on their hair. 

The results page offers a clear summary of the customer's specific recommendations, an educational video demonstrating how to use the product effectively, and compelling before-and-after images of other customers who have achieved positive results through product use. 

💡 KEY TAKEAWAYS:

• A product finder is a great way to guide customers through the purchasing experience and curate products to their individual preferences
• Use educational tips in a product finder quiz to provide additional context to the questions
• Leverage the information learned about the customer from the quiz (zero party data) for personalized emails and marketing