Comfort-forward apparel brand Marine Layer leverages Instagram as a dynamic mood board to capture the essence of their laid-back California style. Their page serves as a source of inspiration and how-to for followers to integrate Marine Layer clothing into their daily lives.

The brand's Instagram Stories are a key engagement tool, featuring vintage photos that have inspired Marine Layer's latest collections. This personal touch extends to their "You in ML" Story Highlights, showcasing real customers sporting their favorite Marine Layer pieces.

Marine Layer’s Instagram Story Highlights are also used to spotlight key pillars of the brand, including their Re-spun recycling program and B-Corp status. Other highlights include individual showcases of their core products, including their various Guys and Gals t-shirt styles.

To entice both new and returning customers, Marine Layer uses Instagram ads with aspirational lifestyle photography featuring their most sought-after items of the season. This blend of visual storytelling and product promotion enhances their Instagram presence by bringing more visibility to the brand.