Vital Proteins sells collagen to boost and support healthy hair, skin, nails, bone and joint health. They turn their customers into life-time purchasers with their easy-to-use subscription program.

On the product detail page, when considering one-time purchase or subscription, Vital Proteins clearly outlines the benefits of subscription and gives customers options for the shipping frequency.

In the cart, Vital Proteins provides an additional option to edit the selected subscription frequency. They also clearly display the benefits of subscription with icons at the bottom of the mini cart, highlighting free shipping, cancel any time, and the discount for subscribing benefits.

To clearly show the discount from subscribing, they cross the original price out to show the discount off each individual product. 

When users are in their dashboard, they can easily manage, edit, and cancel their subscription. Vital Proteins also offers ways to add on one-time purchases in their order if they want to receive a product in their recurring subscription order a single time.

To help answer the subscriber's questions, Vital Proteins surfaces their FAQs directly in the account dashboard. They include multiple answers about how their subscription program works including how to subscribe, how to cancel your subscription, and the price change on the second order.