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Skincare with a Purpose: How Glow Recipe Boosts Conversion & AOV with their Mini-Cart
Warby Parker, one of the pioneers in direct-to-consumer eyewear business, has revolutionized the way customers shop for glasses with their Home Try-On program. Seamlessly blending convenience, personalization, and exceptional customer service, this program successfully translated their retail experience online so that customers can find the perfect pair of glasses from the comfort of their homes.
The COVID pandemic changed the way people shopped, preferring online ordering versus in-person shopping. During this time, Warby Parker thrived with their virtual-try-on program which simulates the experience of trying on glasses in-store.
One of the standout features of Warby Parker's Home Try-On program is the seamless ordering experience. Through their website, customers can explore an extensive collection of frames and add them to their virtual try-on kit, which includes up to five pairs of glasses or sunglasses. This streamlined process ensures that you can skip the hassle of traditional in-store shopping and enjoy a stress-free glasses selection journey.
With the virtual try-on tool available on their website, you can upload a photo and virtually try on different frames to see how they complement your features. This personalized touch allows you to visualize how the frames will look on you, making the selection process even more tailored and accurate.
The Home Try-On kit comes in a branded package with clear instructions about how to return the box and order your favorite pair(s) of glasses.
Additionally, Warby Parker includes a prepaid return label in the kit, making the return process as effortless as possible. This hassle-free return process reflects Warby Parker's commitment to customer service.