‍Gorjana, a jewelry brand that curates everyday and fine jewelry, builds a strong customer community through their marketing emails.

Gorjana sends a welcome email to new customers to familiarize them with how the brand started and a note from their founders. This email welcomes customers in their community and gives them a starting point if they want to learn more about the brand on their website.

Gorjana leverages user-generated content (UGC) to promote their products and embrace their community. By incorporating UGC in their emails, they showcases real-life wear of their jewelry and encourages community participation, fostering a sense of authenticity and trust.

They send out timely content throughout the month to customers, whether that be monthly favorites and seasonal styling tips. By delivering relevant content, Gorjana enhances the overall shopping experience by providing real time guidance on the products that are on trend.

Throughout the shipping process, customers receive stylized emails that include shipping status. When the order is delivered, the email includes a link to jewelry care information and to their customer service, showcases their commitment to customer satisfaction.